Terms of use of the AIMS website

Use of website content

The information published on the AIMS website is intended for general information only, and does not replace advice from a doctor, midwife or other health professional. Any reliance on information published on this website is at your own risk. This website contains historical information which by its nature is not current. Information is subject to change without notice and it is your responsibility to monitor changes to this website.

AIMS will not be held liable for any loss, damage or inconvenience arising as a consequence of any use of or the inability to use any information on this website.

AIMS takes no responsibility for the contents of linked websites and links should not be taken as an endorsement of their content.

Use of the shop

Purchases made in the AIMS shop fall under the UK's Distance Selling Regulations.

Prohibited use of the website

This acceptable use policy sets out the terms by which you may access the AIMS website. This acceptable use policy applies to all users of, and visitors to, our site.

Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy.

You may use our site only for lawful purposes. You may not use our site:

  • In any way that breaches any applicable local, national or international law or regulation.
  • In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
  • For the purpose of harming or attempting to harm minors in any way.
  • To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards.
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

You also agree:

  • Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our terms of website use.
  • Not to access without authority, interfere with, damage or disrupt: any part of our site; any equipment or network on which our site is stored; any software used in the provision of our site; or any equipment or network or software owned or used by any third party.

This legal notice and all issues regarding this website are governed by English law.

Latest Content

Journal

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Disrupting breastfeeding confidence…

AIMS Journal, 2025, Vol 37, No 3 By Alex Smith An increasing number of new mothers begin breastfeeding following a long drawn-out process of induction of labour. Currentl…

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Editorial: Thinking about breastfee…

AIMS Journal, 2025, Vol 37, No 3 Welcome to the September 2025 issue of the AIMS journal. The theme for this quarter is breastfeeding. An important issue that emerged as…

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A Conversation with Kate Evans, aut…

AIMS Journal, 2025, Vol 37, No 3 Interview by Catharine Hart Thank you for agreeing to be interviewed by AIMS, Kate. I love that this book doesn't try to sound authoritat…

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Events

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AIMS AGM

AIMS AGM 2025 All members welcome to join us in London or online - further details to follow in AIMS Members Mailing. Please email admin@aims.org.uk if you plan to attend…

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AIMS Workshop: The Foundation Stone…

Join us for an interactive online AIMS workshop: " The Foundation Stones for Supporting the Physiological Process in Pregnancy and Birth ". In this workshop discussion we…

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AIMS Workshop: Make Change Happen

AIMS is delighted to be hosting a series of Tools for Change campaigning workshops to be led by Ruth Weston. Ruth's journey of Birth Activism and Maternity Service Campai…

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Latest Campaigns

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What does the Government’s 10-year…

The Government’s 10-year health plan for England ‘ Fit for the Future ’, launched in July 2025, is the outcome of the large-scale ‘Change NHS’ consultation that began in…

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AIMS Letter to Wes Streeting to wel…

AIMS has written to Wes Streeting MP, Secretary of State for Health and Social Care to welcome his announcement of a National Maternity Review, offer our support for the…

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AIMS review of the Big Baby trial

Introduction There has long been uncertainty over whether there is any benefit to early induction of labour when a baby is suspected to be ‘big’, known as ‘Large for Gest…

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